Why? Some devices that do not read HTML may have a limited screen (think Apple Watch). Try writing a shorter version of your message with plain text. This option allows you to create customized plain text that you manually input into the editor. This is recommended when you make any changes to your message creative. 💡 If you click the generate button a second time it will overwrite the current version of the plain text. The title attribute and link URL will be used when generating plain text from an HTML message. it will also include the Alternative Text specified for images, the text of a headline or text element, or the button text. When your plain text is created, it will use the links specified in the Link URL. To generate this text, click the Generate Plain Text Version in the plain text tab of the message creation experience. Listrak allows you to easily generate plain text based on the creative elements you have already established in your message creative built in either HTML or Listrak Composer. Using Your Email Creative to Generate Plain Text plain text), they could consider this spam and move your messages to the junk folder. If an ISP, such as Gmail, Yahoo, etc., receives messages in a MIME format and one of the parts is missing (i.e. This means that our technology is capable of sending both parts (HTML and plain text) at the same time. Also, Listrak (and most every ESP) sends emails in a multi-part message (MIME) format. It's better that your customers see a simplified version of your message rather than nothing at all. It's important to include a plain text version of your HTML message and here's why: There are still some devices that cannot read HTML. Plain text is text that is not tagged, specially formatted, or written in code.
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